I would love to say that this is nonsense, but rather I will say that it is rather refreshing.
The video Batts made is phenomenal, and was the main reason I bought it.
My thoughts are hard to put into words, I must say. Let's say that it presents a different way of thinking about what game design is. Something fundamentally opposed to how I do it, and even more fundamentally opposed to how most do it.
I like it.